Changes for page Beyond-Licensing Town Hall Boston 2016

Last modified by Stefano Maffulli on 2021/09/21 00:37

From version < 10.2 >

edited by lhawthorn
on 2016/04/22 01:14

To version < 10.3 >

edited by lhawthorn
on 2016/04/22 01:17

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@@ -58,5 +58,7 @@
  * Branding is important for open source projects, see recent post from Shane Curcuru on Beyond Licensing list
  ** Company leadership who is disconnected from marketing dept understanding of open source and who co-opt open source brands / branding (e.g. Hadoop)
  ** People want to work on projects because of the "brand" - reputation, credibility, etc.
--** Not every project needs to get to the point of needing "branding"
++** Not every project needs to get to the point of needing "branding" but if you wait to long then your brand can have been coopted by businesses, etc.
++** Foundations exist to hold marks and allows for use of them in a sane way, e.g. differently than a trademarked name of a 'project' which is owned by a VC funded company
++**
  )))