Last modified by Stefano Maffulli on 2021/09/21 00:37

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From version < 10.3 >
edited by lhawthorn
on 2016/04/22 01:17
To version < 10.4 >
edited by lhawthorn
on 2016/04/22 01:21
>
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Summary

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60 60  ** People want to work on projects because of the "brand" - reputation, credibility, etc.
61 61  ** Not every project needs to get to the point of needing "branding" but if you wait to long then your brand can have been coopted by businesses, etc.
62 62  ** Foundations exist to hold marks and allows for use of them in a sane way, e.g. differently than a trademarked name of a 'project' which is owned by a VC funded company
63 +** Company involvement can skew the perception of your project before you are aware it is happening
64 +* Open source needs marketing! ~^~^
65 +** OSI can provide education and basic models for trademark usage or amplify signal of modern trademark guidelines & FOSS Marks project
66 +** Guide on what to worry about and when in your lifecycle for branding for projects so you don't burn cycles or get co-opted
63 63  **
64 64  )))

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