Changes for page Beyond-Licensing Town Hall Boston 2016
Last modified by Stefano Maffulli on 2021/09/21 00:37
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... ... @@ -61,7 +61,7 @@ 61 61 ** Not every project needs to get to the point of needing "branding" but if you wait to long then your brand can have been coopted by businesses, etc. 62 62 ** Foundations exist to hold marks and allows for use of them in a sane way, e.g. differently than a trademarked name of a 'project' which is owned by a VC funded company 63 63 ** Company involvement can skew the perception of your project before you are aware it is happening 64 -* Open source needs marketing! ~^~^ 64 +* Open source needs marketing & marketing education! ~^~^ 65 65 ** OSI can provide education and basic models for trademark usage or amplify signal of modern trademark guidelines & FOSS Marks project 66 66 ** Guide on what to worry about and when in your lifecycle for branding for projects so you don't burn cycles or get co-opted 67 67 **