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58	58	* Branding is important for open source projects, see recent post from Shane Curcuru on Beyond Licensing list
59	59	** Company leadership who is disconnected from marketing dept understanding of open source and who co-opt open source brands / branding (e.g. Hadoop)
60	60	** People want to work on projects because of the "brand" - reputation, credibility, etc.
61		-** Not every project needs to get to the point of needing "branding"
	61	+** Not every project needs to get to the point of needing "branding" but if you wait to long then your brand can have been coopted by businesses, etc.
	62	+** Foundations exist to hold marks and allows for use of them in a sane way, e.g. differently than a trademarked name of a 'project' which is owned by a VC funded company
	63	+** Company involvement can skew the perception of your project before you are aware it is happening
	64	+* Open source needs marketing! ~^~^
	65	+** OSI can provide education and basic models for trademark usage or amplify signal of modern trademark guidelines & FOSS Marks project
	66	+** Guide on what to worry about and when in your lifecycle for branding for projects so you don't burn cycles or get co-opted
	67	+**
62	62	)))